Monthly Archives: July 2020

Getting the Right Video Production Team

There is no better time to get your message out on video than this modern “video oriented” age. Nevertheless, if you think finding the right video production team is as simple as pulling a name from a hat, you would be very wrong. The fact is that you are spoiled for options in this industry and finding a proper match is trickier than you think.

In the following article we will highlight a few basic points that can remove much doubt and lead you to the video production team you really need.

Their experience

Obviously, experience is going to be an important point. An experienced team will have a handle on a great many techniques and industry insights and a vast resource of creativity from a variety of different projects. Take a look at the work done by Burn Media Group after 6 years of experience producing high quality videos. If the video production team you have in mind does not have this experience, consider examining their team.

Their Team

Having a team of professionals is another good way to ensure that all the bases are covered. A solid team at your elbow is the best way to ensure that your work will be done perfectly. At Burn Media Group we rely of the support of a multi-faceted team of professionals including Camera Operators, Technicians, Producers, Writers, Animators and Editors

Another advantage of this is that you will always have someone with whom to check in about your project. A large team is also able to complete a project in a timely manner even very large projects can be done on time.

The process

A well-appointed process is another vital part of a professional and successful video production team. Be sure to inquire about turnaround times and the essential on-boarding process that will play a major role in making your dreams and vision a reality. If they will be handling the scripting, be sure to specify the tone, language and style that best reflects your purpose and organization.

Their Clients

If your production team has never worked in your industry or has little experience in your specific message, they may not be able to deliver as required. Take the time to look into their professional record of professional services. Which types of clients have they worked for? What are their most successful videos? Ask to look into their references and reviews.

Because the video production team will be providing such an important contact point between you and your target audience it is essential that they function as an extension of your own company. Make sure that they are well-known for their customer service and excellent communication skills.

The work

At the very end, you may still feel unsure of their capacity to deliver top-quality video with viral capacity. In which case, the best proof of the pudding is in the taste. Ask to see some of their work. Check to see if the styles, layouts, color schemes and general feel of the production is aligned to your core message. If you notice that the elements applied are simply variations of a single concept, you may be talking to a team that lacks versatility.

At Burn Media Group we are proud of our capacity to manipulate visual effects of all types to maximize the efficacy of its design. We guarantee a final product you will absolutely love and that will make a great impact on your audience.

Key Takeaways for Creating the Ultimate Small Business SEO

It’s 2020 and if you don’t exist on the internet you don’t exist in real life either. With the rise of Covid-19, people stay at home and order everything from the internet. If you’re running a small business, like a shoe shop, a bakery, grocery store, or something similar, you depend on being available online.

People need to know you’re there if you want your business to continue working properly. For this, you need a perfect SEO for your page. In this article, we’ll go over 5 important tips that tell you why small businesses need SEO made to perfection. Follow up and learn more!

1. Optimize your Website to perfection

SEO is science. For those who are not aware, it stands for Search Engine Optimization. It means that you need to optimize your web site for the engine’s bots who do a lot of calculations about who should be ranked the highest when a certain keyword is entered.

The Google algorithm is similar to those of the others and no one knows how exactly it works. What we do know is that you need to make your website perfect in certain segments.

For example, the page must load perfectly clear and fast. No interruptions by slow plugins and oversized pictures are needed. You need to adjust meta-data information to the tiniest bit because this is what the bots read first.

When a customer opens the site, they need to enjoy being there. If they are not happy what they see, they’ll quit and this is bad for the bounce rate – another factor that puts you down in the ranking category.

2. Run a Blog and take care of backlinking

The most important issue the bots care about is the content. If your site has content that is not relevant to visitors, then Google won’t rank you high enough. Their policy is to display the most valuable information to the people searching for a certain keyword or key term.

If your site has no blog in which the content will clearly suggest what you work with, the bots won’t be able to recognize properly what you’re dealing with and will rank you lower. See more about backlinks here.

Another good thing about having a blog is that it gives you the ability to place backlinks. The backlinks are standard hyperlinks in the text leading to other places. When you have links to other pages and have other pages linking to you, Google sees this as people sharing relevant information, thinking that you’re valuable for the readers too.

3. Claim your business on search engines and social networks

You’ve probably seen all those small businesses that no one claimed on social networks and search engines. They rely more on word of mouth system, but these times are not best to continue with this practice.

Claim your business and maintain them regularly. Always add changes you do outside the internet and be sure that your customers receive the right information. If search engines realize that you provide false data, they’ll instantly put you down in the ranking.

4. Pay attention to your customers

People love reviewing and commenting on the pages of their clients. It’s important to always be there for them and respond to their questions, requests, or complaints.

Paying attention timely will be noticed by the search engine crawlers and you’ll instantly get a better score and rank higher becoming more visible for the customers searching in your field of expertise.

5. Be active on social network profiles

Another thing that will help your business in general. Be active on social networks. You need to wave to the algorithm of social networks that will hide your posts if you’re not active long enough.

Post regularly, interact with the followers and be generally friendly. This will also drive more traffic to your page resulting in sales and increasing your SEO ranking. See more on this here: https://www.paceco.com/insights/strategy/social-media-seo-tips/.

Conclusion

These 5 points are very helpful for every small business. If you’re one of them, make sure that you implement all 5 of them. They will help you jump up on the ladder and prevent you from falling down and losing customers.