Businesses across the globe are relying on third party vendors to carry out the SEO for their brands. SEO is crucial, but it is equally true that deploying a targeted SEO campaign requires patience, time, and effort.
3 critical resources that the modern-day organization may fall short on.
Savvy marketers vouch for the ROI provided by SEO outsourcing to experts. The knowledge and outsider perspective are invaluable to a company that wishes to grow online organically.
What factors determine your choice of agency for SEO outsourcing?
With an array of options available, you need to tread cautiously when handing over the SEO function to an agency. With a few pointers of due diligence, you can be assured that the right SEO specialist is looking after your organic growth objectives.
Interested to know what the key factors are that can determine the choice of an SEO outsourcing services partner from out of a list of options available? Then read on and be informed.
1 – Will outsourcing be cost-effective?
You need to first check if you are better off with an in-house resource or with an agency engagement?
Various costs that go towards hiring and on-boarding an SEO manager in-house. As per Glassdoor estimates, the salary component of an SEO Manager can set you back by $93,995 a year on average. This doesn’t include the cost of talent acquisition, training, or on-boarding.
When you compare this with an agency cost, you will definitely see the scales tipping in favor of the SEO agency. Plus, with an in-house resource, the salary will be fixed irrespective of whether the employee was utilized 100% or not. On the other hand, an agency will bill as per actual work done. So, for a lean month, the SEO works invoicing will be lower than other months.
A cost benefit analysis will steer your decision in favor of an agency with expertise in SEO outsourcing services.
2 – Rigorous research
Now that you have decided in favor of an SEO agency, you need to pick the right one. For this, you need to carry out extensive research. You need to ask the right questions so that you can determine the credibility, experience, and skills of the SEO expert.
This may look to be challenging work, but this one-time effort will have a cascading effect in delivering value at every stage of your engagement with the right SEO agency. To begin with, get answers to the below queries and narrow down your list of options:
- How many years the company is in the SEO business?
- Do they have proof of past work or success stories that shows their ability to add value to the revenue generation capability of their clients?
- Does the company offer tailored SEO campaigns depending on your target audience, your geography, and line of business?
- Does the company serve all industry verticals, or does it cater to a specific niche?
- How much time did their customers have to wait for the outcomes to show up on the client’s online business?
3 – Ability to maintain brand identity
When you decide to go ahead with SEO outsourcing, you need to be sure that the agency will keep your brand identity and objectives at the time of campaign deployment. The agency will be responsible for keyword research and will develop customer-oriented SEO content that will portray an appropriate reflection of your brand values.
This step may require some consultation with your team as the agency may initially be unfamiliar with your brand. They need to be guided on this on a series of calls and emails, so that they get to be deeply familiar with your brand identity in front of your intended audience and its purpose.
For this, you can share with them your existing marketing collaterals, creative materials, and do a deep dive into the company’s vision, missions, and core values.
The immense importance of SEO to business means that you simply cannot hand it over to any vendor. When you approach SEO outsourcing services experts, make sure to see if they check all the boxes on the important factors discussed above. Doing so will verify that you have the right SEO partner to propel your online business in the right direction.
Jamie Barton is the author of this article. To Know more information about SEO agency please visit the website.