What is SEO and SMO

If you have been trying to figure out what digital marketing is all about, SEO and SMO are two important concepts that you need to make yourself familiar with. Imagine you just created your own website. It has a lovely interface, is quick and user friendly and everything. However if no one is able to find it on the internet, the very point of having a website is wasted. The concept of SEO has been around since the introduction of digital marketing. SMO or Social Media Optimisation is  optimising your social media platforms to bring more traffic to your website

How does SEO work?

Search Engine Optimisation is the digital marketing tactic that works to put your website on the first page of google for queries and searches that are related to the content of your site.SEO uses the following methods to help your site rank at the top of Google’s search results.The methods or strategies are

  • Keyword planning- This is simply choosing a specific keyword(s)to target on each page of the website. This gives each page a specific purpose.
  • Quality optimised copy- Every website page needs to have unique optimised copy that is engaging and easy to understand and also focussing on certain keywords to rank highly on Google.
  • Meta title and description- The meta title is simply the title of the page that tells Google what its about and meta description is the small snippet describing the page’s content
  • Link building- This means gaining links from other websites. Every link is a sign for Google that these links are kind of votes for the website.
  • User friendliness-This refers to how easy it is to navigate through your website. If your site is slow and difficult to use it will not draw a lot of traffic.

Understanding SMO

Social Media Optimisation focuses on making your social media platforms engaging enough to bring traffic to the website. This done by

  • Creating Shareable content-This means creating content that people would like to share on social media.This is the reason why most websites have blogs
  • Making sharing content easy-This is adding share and social link buttons encourage sharing and recommending.
  • Providing value to users- This is adding outbound links to your content. Its basically publishing valuable content
  • Rewarding loyal followers-Competitions, contests, prizes to be won, these are ways to let your target audience know that you value their support and thereby gain the loyalty of your followers.

Conclusion

SEO focuses on improving your websites ranking in search engines like Google and also draws traffic to your site. SMO tries to draw traffic from social media platforms. SEO and SMO are very different tactics but they do impact each other.

Posted in SEO

4 Benefits Of Social Media Marketing

Social media marketing is extremely popular these days, and with good reason. Many companies have found great success using social media as a marketing tactic, and you might want to consider using it to better market your own brand as well. Here are 4 benefits of social media marketing. 

Further Reach

Whether someone is looking to buy a t-shirt, a vacuum cleaner, or a new skincare product, the first place they will likely go to look is the internet. They may go to a search engine first, but most people these days will also hit up social media at some point. Search engine optimization also works in conjunction with social media because if someone is searching for something specific, the algorithm will remember this and will then show that person social media accounts for businesses that sell what that person is looking for. 

With social media and the internet in general, you will have a further reach than ever before because your posts and ads will be able to reach people all over the world and at all hours of the day, whereas other forms of marketing may only work at certain times or certain geographical areas. 

More Targeted Audience

When using social media to market a brand, product, or company, you are able to have a much more targeted audience than you would when marketing in other places or ways. Targeted ads on Instagram for example will reach people who are actually likely to be interested in your products or services, based on their histories. Let the algorithm work in your favor by advertising via social media sites. 

Inexpensive

Other marketing tactics can get very costly and these costs can add up quickly and may not always be worth it because they might not work well in getting you more customers/clients. The great thing about social media marketing is that it is relatively inexpensive compared to other ways of marketing, and often has a better success rate! 

You can even use social media to market your products for free simply by gaining followers, engaging with those  followers, doing giveaways, and just generally creating a buzz around your brand. Where else can you get free marketing?!

Increased Customer Satisfaction

Instagram, Facebook, Twitter, and other social media sites are actually extremely helpful in increasing satisfaction among your customer base. With the advent of these sites, they are able to reach out to you and ask questions, give feedback, or troubleshoot more easily than ever before. If you are responsive on your social media accounts it will go a long way in customer satisfaction, and this can be very good for the long term success of your business. 

If you aren’t already using social media to market your business, this list should help convince you to start! 

5 strategies by which SMEs are making the most out of WordPress hosting

Any SME that aspires to push its online presence would not have any desire to put time and exertion into dealing with any goals apart from the ones that directly affect revenue. This is in light of the way that their real center is the business and not keeping up their online resources. Additionally, devouring cash on assets to deal with this site could in like way be alarming. Empowering a site on WordPress has removed the issue of dealing with the site for proprietors and backers of SMBs. This favoured perspective has enabled associations to pick their own special pace of collaborating in the online space. With a frequently growing number of affiliations Hosting WordPress, it is key that we get a handle on what makes WordPress tick in this market.

Enable us to look from a hopeful position WordPress empowering plans to have in stock for affiliations.

1. Decreasing the expense of activity
Right when your empowering associations are not sincerely directed, there is not all that terrible likelihood of secured costs getting totalled. As these empowering associations intertwine asset costs like framework chiefs, database heads and so on. By hosting WordPress, you will be able to dispose of every single one of these expenses in light of the way that the WordPress site will be coordinated by experts. Besides, WordPress as a framework is epic worldwide and the number of open assets there authenticity says. There is a reason it is a standout amongst the most noted stages on the planet. This neglects to say that they have a famous online help as well. So with everything considered, think about this favourable position since nothing leaves your pocket.

2. Giving a foreseen server uptime
Server uptime is critical concerning coordinating on the web. It can turn the fortune of your business in conditions. Enable us to state, you are running an aggressive promoting effort in Christmas pushing your image at a put separated down rate. Perhaps you will encounter a wide number of clients racing to your site to look at the offers. Specifically in such a case, if your site does not have the capacity to take the heap of goliath development, by then there are chances your site will go down. A marvellous server uptime guarantees quality and thriving as for huge improvement on your site. Hosting WordPress will guarantee your server up-time is solid. A marker of good server uptime is anywhere between the degree of 98 % to 99.9%.

3. Broad reach to clients
Each business does not have the upside of yelling from the housetop in an offer to pull in clients. Regardless, there is a path by which this can be reached out to get a high ground by hosting WordPress. As an online business who is needing to flourish in the business center, you can profit from some remarkable SEO tools like Yoast, SEMRush and Google AdWords which can be combined as modules. What’s more, it likewise encourages some exceptional modules to support your internet business website. What makes WordPress concerning is that a section of its enemies isn’t generally up to that dimension regarding searching for sympathetically. With WordPress Hosted areas, you can without a considerable amount of a stretch use this and empower your little or medium business to make swells in the market.

4. An opportunity to pick your very own particular territory name
Managed Hosting enables anybody to pick a space name of their decision when shown up distinctively in connection to other empowering suppliers who keep the proportionate. It also allows SMEs to create their own identity along with many other advantages. This may affect the character of a business on the web. Additionally, since little and medium affiliations that are encompassed today are in the space of new contemplations, it is fundamental that they have area names that do an incentive in their business. Or then again, as it were the reason WordPress encouraged changes into a favoured goal for them.

5. Guaranteeing confirmation and security
Each business stresses over its system security. Despite how much endeavours are put into making the server and system secure against programming specialists and gatecrashers, it is hard to make it a full affirmation. By hosting WordPress, you limit the odds of dangers since the reports on security programming happen subsequently. The common updates made by WordPress demoralize all the suspicious chronicles which can enter your structure to dodge security break, tolerating any.

Final words
In light of current conditions, the relationship of all sizes should swing to the best WordPress encouraging not simply in the short run yet rather in the long too in light of the manner in which it gives benefits as and when affiliations scale themselves. In this way, on the off chance that you are a business that is truly examining another empowering association for your site, you can consider hosting WordPress, urging you to take a full extraordinary position. Moreover, you can also optimize WordPress according to your requirements and reap the benefits. Hence, think scale, think cost sparing, think flourishing, think WordPress empowering.

Posted in SEO

Reasons to Use Influencers Marketing for Your Business

You need a proper marketing strategy to reach your target market, which you will turn into leads then convert for sales. By using a working strategy you increase your business traffic and the income. Over the years, marketing strategies have been changing depending on the available technology and customer preference.

Currently, influencer marketing remains an ideal way to reach your prospective customers. Instead of pulling up a whole billboard or pay for an advert, look for an influencer with massive following. Here are the reasons why.

  • Easy customer targeting

Nobody likes advertisement, most so if it’s a product or service they don’t think they need. When you use the traditional ads, there is the possibility that one skips the ads or fails to listen at all. There is a reason why most people would rather pay for premium services on music streaming platforms to avoid the ads. By going the same route, you will not reach the target audience. Instead, you will be associated with annoyance.

For an influencer, they have a following who are willing to consume whatever content they offer. Instead of looking at it as an ad, it appears more like a solution for their pressing needs.

  • Source of user generated content

Unlike in traditional advertisements where you have to create all content, Influencers will handle all the content needs. First they already have an established system that the fans appreciate. Your product or services will only be an additional part of that process. The beauty about this is the social proof it comes with. Prospective clients are likely to trust you more when they learn about you from other people they can relate with.

You can also repurpose this content for use in your other social media platforms. You only need to talk to Green Thoughts consulting to create a platform you can post the different type of content. Have a blog that can have videos, audios and other content formats.

  • Affordability

The other importance of hiring an influencer marketer is the lower costs it comes with. Compared with the other traditional ads platforms like TVs, influencers are less costly.

Yes, there are the big Influencers with millions of followers who will charge thousands of dollars per post. You don’t have to worry about them when starting out. Instead, look for the micro influencers with around ten thousand followers. They have more targeted reach and in most cases you don’t have to pay anything. Instead, you can offer free products or discounts. Immediately you spend money then it’s advertising not marketing. 

  • Customer feedback 

The other reason to use influencer marketing is the direct customer feedback. Influencers interact closely with their fans. As such they will always get the right feedback once they have used your product. Follow the comment section once an influencer talks about your products to the followers. Take notes on the areas to improve, competition and other information for the best product. 

Bottom line

Influencers marketing is an effective way to reach protective clients. Most influencers have specific niches hence the best option for targeted audience. 

Why Do Beginners Prefer Shared Hosting?

One of the most challenging tasks to launch your website is choosing a suitable web hosting solution. Choosing a hosting plan and service that meets a website’s needs is crucial as it determines its visibility, performance, security, and other factors. 

Shared Website Hosting is considered one of the most cost-efficient hosting solutions, ideal for new websites, bloggers, beginners, and budding entrepreneurs.

Shared Hosting offers multiple advantages to new websites. But before we jump onto them, let us have a quick overview of what Shared Hosting is. 

What is Shared Web Hosting?

Shared Hosting or Shared Server Hosting is a web hosting service wherein multiple websites share common server space and resources. A common server is used to host several websites, which cuts down the server cost for all those websites, and hence it is the most cost-effective and pocket-friendly hosting solution. 

The web hosting provider allocates a specific number of resources to websites as per their plans and other hosting requirements. Although Shared Hosting comes with security risks and performance issues, a reliable web hosting provider takes care and tries their best to avoid these problems by incorporating security measures and providing dedicated customer support to their clients. 

Why do beginners choose Shared Server Hosting?

Here are the benefits a Shared Hosting plan provides to new websites and beginners.

  1. Economical and affordable hosting solution

As discussed, Shared Web Hosting is an affordable hosting solution than others. If your website receives moderate and comparatively less traffic, it is the perfect hosting solution at a budget-friendly price. In addition, you are not expected to invest in huge hardware and software, which cuts down the cost tremendously. 

  1. No technical expertise or skills required

Whenever you come across any server administration or technical queries, you can contact and reach out to your hosting provider. Your hosting provider handles and manages server updates, maintenance, and other technical tasks in Shared Hosting. 

  1. Built-in control panel

Managing web hosting can be difficult, especially at the earlier stage of hosting. However, when you get a pre-integrated control panel like cPanel or Plesk, you can manage web hosting tasks, such as setting up databases, emails, addon domains, DNS settings more efficiently and intuitively, with a free and powerful GUI dashboard. 

  1. Easy to scale and manage

In Shared Web Hosting, you are not required to manage your website’s entire server, as your web hosting provider takes care of it. However, when it comes to installing certain applications for website design and scripts installation, you can install them at a single mouse-click in Shared Hosting. 

In addition, when your website reaches more visitors and starts gaining web traffic, you can easily scale and upgrade your web hosting plan to a higher hosting solution. 

Summing Up

Shared Hosting is the perfect hosting choice when a website has minimal website traffic and does not require many hosting resources. In addition, new websites are less prone to cyber-attacks and other online threats, which makes India-based Shared Hosting a cost-effective solution. Therefore, choose a suitable Shared Server Hosting in India to host your website at an affordable rate. 

Why do businesses need to be good at online marketing?

The internet has changed everything. It has significantly changed the way businesses work. Businesses are investing in online marketing, also known as digital marketing because it increases their chances of success. Digital marketing has become an important ingredient for the success of the business and its popularity is only increasing. Traditional business marketing techniques have taken a step back as online business marketing has become the new face of the marketing industry. Businesses still use traditional marketing strategies but online marketing is the most preferred form of marketing in the game. A business aiming for success needs to invest in digital marketing because it can boost sales and revenue of the business. It can bring a lot of exposure and growth to the business. Online marketing can help your company target more customers. It can help raise awareness of your brand and services. Here are some reasons why businesses need to be good at online marketing.

Formula for success

Businesses need to be good at online marketing because it is the most popular form of marketing in the modern world. Businesses must invest in online marketing because their competition is doing the same. So, if a particular startup company or a business wants to reach as many people as possible within a short amount of time, then they need to invest in online marketing because it is one of the most important aspects of business

marketing that determines success.

Brand awareness

One of the main reasons why businesses invest in online marketing is because they want to increase their brand awareness, brand visibility, and brand recognition. All of this is possible with online digital marketing. Hence, businesses need to start investing in online marketing because of its various aforementioned benefits.

Generate revenue

Businesses need to be good at online marketing because it boosts sales and generates revenue. Online marketing helps increase your company’s chances of success by helping you reach your target customers in a short amount of time in a cost-effective way.

Customer relationship

Online marketing, especially social media marketing, is well known for building engagement with customers. Businesses need to be good at online marketing because it helps them build meaningful relationships with their customers. It also helps them form a bond with their customers through which they can create a loyal fan/customer base for their company.

Posted in SEO

Domain Hosting: A Helpful Guide for Beginners

When do you hear about the domain for the first time? What else did you explore about the domain name? How does a domain name impact your brand image? These are some questions that every beginner understands while learning about the domain name for the first time.

However, people couldn’t understand the exact importance of the domain name and how a web hosting service is important. If you are only starting, then all of these several terms may sound too technical.

This guide would work as a beginner’s guide to understand the domain name and how it works while setting up a business website. So, let us get started:

What is a domain name? 

Domain name is the name of the website. When a person wants to visit or take a tour of your website, he or she will require a domain name to type in the URL.

A domain name splits into three important parts: www that is the world wide web, second is your business or brand name like “hostingSeller” and the last is domain extension like “.COM”. If we combine all the three parts, we get a domain name i.e., “www.hostingSeller.Com”

Such domain names help to distinguish one domain name from another. Originally the names are in the form of number that is called IP address like 66.248.55.2

However, with these numbers it would get challenging to remember the brand name and distinguish one from another. Thus, domain names are advised, where every business stands unique and represents its identity through its domain name.

If you want to visit a website, you don’t need to enter a long number. Instead, you can visit the site by inserting a domain name on the browser bar and click enter.

How do domain names function? 

Finalising a domain name is the first step, domain registration is the second, and then comes domain hosting. To make a domain name function, one needs to go through the domain hosting, it’s unavoidable.

When you enter a domain name in the web browser, it first sends a request to a global network of servers that forms the Domain Name System (DNS). These servers then look up for the name server associated with the domain and forward the request to those name servers.

The domain hosting is managed by servers that are basically a computer managed by a hosting company.

Difference between a domain name, website and web hosting: 

A website is made up of several HTML pages, website builder software, images, and more. If the domain name is the web address of your site, then web hosting is the name where your website lies.

Originally, it’s a computer where your website’s files are stored. Such computers are called servers and they are offered as a service by hosting companies.

domain hosting and a website both are crucial to make your website live or execute through the web.

Variety of domain name: 

A single domain name could have different extensions. A domain extension comes at the end of the domain name and represents the website type. There are several extension types available like .org, .net, .info, .io, etc.

Top Level Domain: 

Top Level Domain or briefly described as TLD is the most popular domain name extensions like .com, .org, .co, .net, etc.

Country code top level domain: 

Country code top level domain or ccTLD are country specific domain names that end with country code extension like .uk for the United Kingdom.

Sponsored top level domain: 

Sponsored top level domain or sTLD is a category of TLDs that has a sponsor indicating a specific community served by the domain extension.

Conclusion: 

The above information has unfolded various important things about domain name and its types. If you are still curious to know more about domain hosting and why it is essential, you can check various informative articles about the same.

Also, you can search for the best domain hosting provider, so you can get proper assistance and customer support in figuring out the issues related to your domain, website, or website hosting. A trusted and reliable hosting service is paramount when it comes to bringing your business online.

Benefits of digital marketing

Digital marketing is a process through which a product is promoted on the internet. There are various means of digitally marketing a product such as search engine optimization (SEO), social media marketing, content marketing, email marketing, influencer, and affiliate marketing, etc. It is different and more efficient than traditional marketing, which used to rely on various offline channels such as purchasing billboards, advertisements on television, radio, and newspapers. Although, one can argue that these mediums still exist it is also important to understand that these channels have also become online, as the customers have also shifted. There are many benefits of digital marketingand if you want to learn more and are looking for an effective digital marketing campaign, then you should check out Web Market Florida, LLC. Web Market Florida is the No. 1 SEO experts and consultancy company as they have more than a decade worth of experience when it comes to digital marketing and web development.

Following are some of the benefits of digital marketing

Target customers with data and analytics

With the help of digital marketing, businesses can target customers effectively. Businesses can use the data collected by their website and sales to specifically target products and deliver personalized offers to the customer. It will boost customer interaction with the brand and build the credibility of the company. Google Analytics will display stats and other important information on your website in real-time and will help strategize your business intelligently and allow proper prioritization of your marketing channels.

Better lead generation

Traditional ways of handling and distributing or slipping product brochures inside newspapers might be effective in producing an awareness of the company and the product but there is no denying the fact that these are old tactics and technology has innovated new possibilities of reaching customers. With the help of social media, businesses can know the exact number of customers who have properly engaged with the content, which helps in better lead generation and further narrowing your product marketing.

Better conversion rates

Digital marketing allows you to convert customers smoothly. All it takes is creating an engaging marketing campaign that will make customers visit your website and complete a purchase or any other desired goal. Instead of marketing products on phone calls, which ends up irritating customers, it is better to automate emails that will hook the customers and generate better leads in the process.

Level the playing field

Digital marketing levels the playing field for both large and small corporations. Surely, large corporations have bigger resources in comparison with the smaller businesses but in the online world, better products driven by effective marketing will always triumph. Create content that drives better engagement with customers, which will in turn lead to better rankings in SEO. Therefore, whenever a customer searches for a query of which your content provides a solution, google will rank it higher.

There are many more benefits of digital marketing such as cost efficiency, higher revenues, and higher ROIs, building a better brand reputation, etc. Know more about these and digital marketing at Web Market Florida, LLC.

Posted in SEO

Growing trends in digital marketing

Digital marketing is not just one thing, there are several aspects to it that come together and makes it a successful enterprise. Digital marketing with the advent of internet and social media has revolutionized the way of seeking services and consuming products. Visual and Written mediums come together to create a story around a service or a product and in turn create demands and awareness in the marketplace and reach customers worldwide. Digital marketing has allowed service providers to reach specific audience by narrowing the process through SEOs.

Like fashion, what worked in last decade or even last year doesn’t work in the current or next year, similarly what worked in digital marketing last year does not necessarily mean that it will work today or tomorrow. Technology keeps on getting better and better and the tastes and ways of people are changing constantly, so are the tools that once seemed ambitious now have become topmost priorities in digital marketing.

Following are some of the growing trends in the field.

  1. Local SEOs

If you have a verified Google Business Listings then you can appear on the results more prominently. Enabling the geographical location of your company will allow google to narrow it down for customers looking for services near them. It is ideal for small scale or local providers. Click here if you want to know more about SEOs.

  • Chatbots

Marketing aided by artificial intelligence will push it to new levels. Chatbots are virtual assistants, much of the customer service require human resource now but soon that won’t be the case, businesses are already interested in these virtual bots as they will provide 24×7 customer service.

  • Visual representation

Nothing beats the visual medium, its effective in communicating informationin a less tiring way. It keeps the information attractive and comprehensive; studies also reveal that visual medium has more impact than the written medium. Therefore, infographics and video presentation are no longer an option but a necessity.

  • Feature Snippets

Anything that you search now, you will find snippets of the most viewed or impressionable content at the top of their results. It is an effort by google in giving information quickly. Hence, creating content that hooks and drives traffic has become more competitive.

  • Interactive content

Alongside video content, immersive experiences such as augmented reality, quizzes, polls and 360-degree videos will become mainstream. Interactive content will enrich the connection between customer and the company.

Posted in SEO

How Does Cloud Hosting Guarantee Data Security?

When it comes to buying hosting servers in India, Cloud Server Hosting is a popular choice among website owners for its combination of robust performance, easy scalability and low pricing. The best Cloud Hosting manages to deliver more performance at lower prices. Cloud Hosting in India is relatively new, but it is catching on fast as a hosting platform of choice. But even as we talk about the performance and reliability of Cloud Hosting solutions, we must not forget to mention security.

Cloud Hosting delivers on this front too! Cloud Hosting services ensure that your data remains safe even while they are under attack. A Cloud Hosting server is almost impossible to overwhelm, even for the most determined DDoS attack. The site owner gets plenty of time to deal with the threat before it can cause any real damage. So how does Cloud Hosting protect your data?

Firewalls: The first line of defence

Like any good hosting platform, Cloud Hosting is protected by a robust firewall. It can keep out even the most tenacious of attackers. Make sure that you have set up and configured the firewall correctly so that it can do its job with full capability. A poorly configured firewall is worse than no firewall as it gives a false sense of security. If you do not have the required expertise, opt for Managed Cloud Hosting plans. Your Cloud Hosting provider will set up your firewall for you.

Anti-malware: Keep the system clean

A good anti-malware like SiteLock Security constantly polices your hosting environment to seek out and destroy any malware it finds. This is extremely important as a proactive security system is more effective than a reactive one. Most Cloud Hosting providers bundle a good anti-malware system with their hosting plans to safeguard your data. If you choose to host your website on managed Cloud Hosting, your provider will take care of security.

Data Redundancy: Security with repetition

Cloud Hosting harnesses multiple servers to host your website data. Every server in the network stores a copy of your website data in order to ensure greater data redundancy. If one of these servers fails, another one picks up the task and keeps your website going. If your website does lose its data, it will still remain available to users. It gives you enough time to restore your website from a backup.

DDoS Protection: Impervious to attacks

A DDoS (Distributed Denial of Service) attack is one of the most feared forms of attacks. A hacker bombards a website with constant requests until it overwhelms the bandwidth and other server resources. While there are tools available to mitigate a DDoS attack, Cloud Hosting has an ace up its sleeve. Since a website’s data is mirrored multiple servers, a DDoS attack cannot overwhelm  Cloud Hosting.

Backups: The ultimate fallback

When everything else fails, a backup is your last resort to save your data from being lost forever. Take regular backups of your website. The more traffic your site gets, the more frequently you should back up. It is best to automate your backups with something like CodeGuard Backup so that you do not miss anything.

Cloud Hosting provides you with all the necessary measures to safeguard your data; you simply need to configure it properly.

To know more about the benefits of Cloud Hosting for data security, check out the following video –