Once upon a time, Facebook was a place for strictly personal purposes. However, as it evolves, it’s become an essential place to advertise your business. With such a wide reach it’s an excellent place to increase brand awareness and acquire more customers.
Yet, in order to get the most out of your Facebook advertising efforts, it’s important that you know the right tips. If you’re ready to skyrocket your marketing by harnessing the power of Facebook, then here are some of the best tips you need to know.
Know Your Customer
Before you create an advertising campaign, it’s important that you know exactly who you’re trying to reach. Statistics show that creating a general advertisement is much less effective. In other words, you have to pinpoint your target audience.
You can do this by defining exactly who you hope to convert and this will help you create better ads that are more likely to yield results. Consider everything from age to profession to personal interests. After all, if you’re hoping to reach an audience over the age of 70, the same marketing tactics aren’t going to work for someone who is under 25.
The more you can pinpoint the personality traits of who you’re advertising to, the greater return you’ll get on your marketing investment.
Track Your Results
The only way to know whether your advertisement is working is by tracking your results. You can do this by using tools that will track the actions taken when someone clicks on your ad. One of the most popular tools for this is Facebook Pixel. When you install Facebook Pixel into your website, you can see what people are doing next.
If they take the next steps towards becoming a paying customer, you know that you’re doing something right. However, if they click away or lose interest after a few moments of landing on your site, then you know you need to make changes.
Nowadays, the same marketing strategies are being used by everybody. It helps to stand out by getting creative with the content that you create. Whether it’s funny, or informative, find an original angle that makes you stand out from the masses. Experiment and try out different methods from videos to memes. The kind of different methods you experiment with will entirely depend on what kind of target audience you’re trying to reach. Mix and match creatively, and see which combinations yield the most results.
Don’t Forget a Call to Action
A call to action also known in the advertising world as a CTA is a prompt that invites users to take the next steps toward becoming a paying client. In some cases, this may be a button inviting them to schedule a free consultation, while for others it may be signing up for your newsletter.
Whatever you do, choose a strong call to action that is clear to understand, and you’ll see a significant boost in your ads’ effectiveness.