Finding yourself over a certain age in a digitally dominated society can be overwhelming to say the least. However, like it or not, this is the world we live in. It’s more important than ever to not only embrace technology, but use it to your advantage. 

Digital communication like social media is one of the greatest gifts of our time, despite how intimidating you may find it to be. Once you get the hang of it, you’ll find that it’s an incredible alternative to traditional methods of communication like the telephone. 

After all, when you look back on a day when it cost potentially hundreds of dollars a phone call to keep in touch with our friends and family who lived in other cities, the idea of free communication on social media is incredibly appealing! 

However, social media, despite all of its perks and advantages, does come with a learning curve.  To get the most out of it, it’s important that you learn the ropes before diving in. Here are some of the best tips for people over 70 navigating the world of social media.

Know Your Platforms

Remember, not every social media platform was created equally. Get to know each one, and you may find that you have a preference for certain platforms over others. For example, if you’re using social media primarily for the purpose of connecting with people professionally, then you’ll probably find that LinkedIn is the best place. 

However, if you’re looking to keep up with the lives of your grandchildren, then you may find that Snapchat or Instagram are more appropriate places to create an account. Each one comes with its own learning curve, and unique audience. Get to know each one and its perks and disadvantages. Remember, each one has unique advantages compared to its competitors.

Don’t Forget Security

Perhaps one of the biggest concerns with social media is security. You don’t want to throw all of the information out there about yourself for the world to see. Refrain from sharing delicate details about yourself like your home address or your phone number. Above all, consider changing your profile to private status. That means only a certain audience can see your posts and profile information, giving you more peace of mind and privacy.

Play “Nice”

Social media is certainly a place for you to express yourself, yet it’s still important that you express yourself in an acceptable way. Bashing others or forcing your opinion onto others will not be well appreciated in the social media world. 

The idea is to stay engaged, and true to yourself, all while respecting other viewpoints and opinions. If you start to insult people or post inappropriate content, this could rub people the wrong way. Depending on the types of people that follow your social media, this could lead to problems down the road—you’re better off playing nice.

Once upon a time, Facebook was a place for strictly personal purposes. However, as it evolves, it’s become an essential place to advertise your business. With such a wide reach it’s an excellent place to increase brand awareness and acquire more customers. 

Yet, in order to get the most out of your Facebook advertising efforts, it’s important that you know the right tips. If you’re ready to skyrocket your marketing by harnessing the power of Facebook, then here are some of the best tips you need to know.

Know Your Customer

Before you create an advertising campaign, it’s important that you know exactly who you’re trying to reach. Statistics show that creating a general advertisement is much less effective.  In other words, you have to pinpoint your target audience.  

You can do this by defining exactly who you hope to convert and this will help you create better ads that are more likely to yield results. Consider everything from age to profession to personal interests. After all, if you’re hoping to reach an audience over the age of 70, the same marketing tactics aren’t going to work for someone who is under 25.

The more you can pinpoint the personality traits of who you’re advertising to, the greater return you’ll get on your marketing investment.

Track Your Results

The only way to know whether your advertisement is working is by tracking your results. You can do this by using tools that will track the actions taken when someone clicks on your ad. One of the most popular tools for this is Facebook Pixel. When you install Facebook Pixel into your website, you can see what people are doing next. 

If they take the next steps towards becoming a paying customer, you know that you’re doing something right. However, if they click away or lose interest after a few moments of landing on your site, then you know you need to make changes.

Get Creative

Nowadays, the same marketing strategies are being used by everybody. It helps to stand out by getting creative with the content that you create. Whether it’s funny, or informative, find an original angle that makes you stand out from the masses. Experiment and try out different methods from videos to memes. The kind of different methods you experiment with will entirely depend on what kind of target audience you’re trying to reach. Mix and match creatively, and see which combinations yield the most results.

Don’t Forget a Call to Action

A call to action also known in the advertising world as a CTA is a prompt that invites users to take the next steps toward becoming a paying client. In some cases, this may be a button inviting them to schedule a free consultation, while for others it may be signing up for your newsletter. 

Whatever you do, choose a strong call to action that is clear to understand, and you’ll see a significant boost in your ads’ effectiveness.

Some of the characteristics of a good teacher include communication skills, listening, cooperation, adaptation, empathy and patience. Other features of effective teaching include attractive classroom presence, value in real-world learning, sharing best practices, and a lifelong love of learning.

A good teacher, like Jonathan Ullmer, can make a difference in a student’s life, affecting everything from learning in their classroom to their long-term success.  If you are considering a career in education – or want to pursue a career with a Master of Education (MED) – it is important to find out the qualities of a good teacher.

  Who is a Good Educator?

1. A good teacher builds trust.

 In his book 50 Ways to Improve Student Behavior, Todd Whitaker, a middle school teacher, highlights the low self-esteem of students as one of the most persistent obstacles to success for any teacher.

2. A good teacher manages the classroom effectively.

A teacher can be conscious, willing – and even a great coordinator – but still fails because of the failure to deal with abuse in the classroom.

3. Makes a good teacher.

Every day an effective teacher comes into the classroom ready to teach.  In his influential book, The Quality of Effective Teachers, James Strong writes, “Time management and preparation of materials before instruction are noted as the most important aspects of effective teaching.”

4. There are a lot of expectations attached to a good teacher.

Effective teachers do not set any limits on their students.  Their standards are high, they constantly challenge students to perform at their best, and they are caring professionals who teach students to believe in themselves.  As a teacher, you know that you should always expect the best from your students and encourage them to learn well.

5. A good teacher reflects himself.

A 2010 study on the role of critical thinking in teacher education declared that teachers should “constantly review their attitudes, behaviours, effectiveness and achievements”.  The same study found that critical reflection enhances teachers’ knowledge and skills, knowing that it can help trainers “in-depth understand the methods in which their teaching style is practised.” 

6. A good teacher uses teaching strategies.

As most teachers know, traditional, teacher-oriented, lecture-style teaching methods can quickly (for both teachers and students) become disconnected and boring. This is where the deployment of different learning strategies comes into play.

CONCLUSION

There is no single solution to the question of what makes a great teacher.  For those who have never been taughtimagine how diverse and dynamic a skill must be to succeed in a busy, demanding classroom setting.

You need a proper marketing strategy to reach your target market, which you will turn into leads then convert for sales. By using a working strategy you increase your business traffic and the income. Over the years, marketing strategies have been changing depending on the available technology and customer preference.

Currently, influencer marketing remains an ideal way to reach your prospective customers. Instead of pulling up a whole billboard or pay for an advert, look for an influencer with massive following. Here are the reasons why.

• Easy customer targeting

Nobody likes advertisement, most so if it’s a product or service they don’t think they need. When you use the traditional ads, there is the possibility that one skips the ads or fails to listen at all. There is a reason why most people would rather pay for premium services on music streaming platforms to avoid the ads. By going the same route, you will not reach the target audience. Instead, you will be associated with annoyance.

For an influencer, they have a following who are willing to consume whatever content they offer. Instead of looking at it as an ad, it appears more like a solution for their pressing needs.

• Source of user generated content

Unlike in traditional advertisements where you have to create all content, Influencers will handle all the content needs. First they already have an established system that the fans appreciate. Your product or services will only be an additional part of that process. The beauty about this is the social proof it comes with. Prospective clients are likely to trust you more when they learn about you from other people they can relate with.

You can also repurpose this content for use in your other social media platforms. You only need to talk to Green Thoughts consulting to create a platform you can post the different type of content. Have a blog that can have videos, audios and other content formats.

• Affordability

The other importance of hiring an influencer marketer is the lower costs it comes with. Compared with the other traditional ads platforms like TVs, influencers are less costly.

Yes, there are the big Influencers with millions of followers who will charge thousands of dollars per post. You don’t have to worry about them when starting out. Instead, look for the micro influencers with around ten thousand followers. They have more targeted reach and in most cases you don’t have to pay anything. Instead, you can offer free products or discounts. Immediately you spend money then it’s advertising not marketing. 

• Customer feedback 

The other reason to use influencer marketing is the direct customer feedback. Influencers interact closely with their fans. As such they will always get the right feedback once they have used your product. Follow the comment section once an influencer talks about your products to the followers. Take notes on the areas to improve, competition and other information for the best product. 

Bottom line

Influencers marketing is an effective way to reach protective clients. Most influencers have specific niches hence the best option for targeted audience. 

Covid-19 pandemic has changed the entire scenario in every field of the world. Now everything has come up online and the scope of the digital era has paced up. The governments and every institution are providing online solutions. Due to this, the growth of digital marketing in the corona-era and post corona era is immense. The growth is going to be exponential of digital marketing as everyone wants to fulfil their digital divide gap between services, solutions, and business, etc. For more, visit https://5ivemedia.com.sg/

The factors due to which there will be a rise in growth in digital marketing in the corona era are described below are: –

Integrated solution

As digital marketing provides you with the various solutions on a single platform like advertising your product, product survey, feedback mechanism, tells you about competitor products. This integrated approach method provided by the digital marketing people helps immensely knowing about people their ongoing how much strategy is working out and what they need to manage in their product or services. Digital marketing also allows you to target only that age group of audience that will be going to be interested in your product so that digital marketing provides you with the specific point of the target audience so that your product marketing efficiency ratio is increased highly.   

Higher Returns

As if you are using digital marketing method for marketing of your product it is going to be the cheapest marketing method and you can reach out to millions of people in few days so your product can be sold more and you can expect higher returns and your business can be grown immensely.

The essential step of marketing

The age has come of digital era so that most of the marketing is going towards the digital marketing platform rather than the traditional old method as everything has come up online or coming up online so the digital marketing has become an essential step of survival in the market if your product is not seen in the market of the digital world your business is going to vanish somehow. It, not the product that is being sold it’s the marketing that is being sold. 

The rise towards the digital planet 

The covid-19 pandemic has paced up the coming digital era and if anything, this rise of the digital planet is irreversible in nature. This sudden rise in the digital planet has created a digital divide in many streams such as marketing but there are solutions like digital media marketing.