‘Viral Marketing’ has become the strategy of businesses in today’s times. Viral campaigns and promotions start an unseen wave of web traffic to your website. What happens if your website is not able to cope with the traffic and lose out on all the business, clients, or customers? There should be some solution to resolve this issue, right?
In terms of choosing a viable hosting plan, experts recommend a hosting service that can help you with page speed, scalability and downtime. One such option to rely on is Virtual Private Server Hosting. However, what about the issues where your consumer accesses the content in a location far away from your primary server? In such a case, despite having a good hosting plan, your page speed will be low.
How come the huge platforms never face a page load issue? How do they manage to serve users across the world seamlessly? The trick is simple – Content Delivery Network (CDN). We will be discussing this in detail and how it improves the performance of the VPS hosted website.
Content Delivery Network (CDN)
When a network of servers is used to deliver the content to different visitors seamlessly, such a network is known as the Content Delivery Network or CDN. All your website data is mirrored on multiple servers due to which the traffic load gets shared between the replicated servers.
How does a CDN Work?
Let us try to understand this by an analogy. Imagine, you go for a dinner buffet organised by your friend for his reception. There are 1000 guests and only one counter to serve the dinner. What would happen? That counter will start getting crowded to a point where no one would be able to access resources. But if there were 2-3 counters, people would go the closest counter. This will easily avoid the crowd and reduce the waiting time.
This is precisely what CDN tries to do. There are Points of Presence (PoPs) or data centres across the world. The server at every PoP makes data available to every site visitor accessing the website from its geographical proximity. This ensures that the visitor from his position can easily access your data without waiting. For example, a visitor from the US can directly get access to the requested data from the server closest to his location, and that is the US.
This way, the user does not need to wait until the network accesses the data from the primary server, hence improving the page load speed and reducing the delay.
A VPS network can be one of the most trusted hosting servers right now, but the implementation of a CDN network will further improve the page load speed and in turn, maximise your site performance.
Benefits of Using CDN
There are significant advantages of employing a CDN, which will boost the performance of your VPS hosted website. The benefits of using CDN on your VPS website-
- Reduces the page load time
- High traffic websites can benefit from it as the load balancing task is effective
- Content is made available locally, which reduces bandwidth usage.
- Secures your web apps and prevents attacks on your website.
- The server can effortlessly handle peak load times, which gives enhanced user-experience.
In a Nutshell
According to a study by Kissmetrics, nearly 50% of the online users want a page load time of 2 seconds. Also, nearly 40% of users will abandon a site if it does not load within 3 seconds. This proves that even a second delay in page load time can cost of valuable consumers and business. With rising consumption of content and dwindling attention span of consumers, it is imperative that you employ solutions like CDN to ensure wider reach of your content and faster page load speeds.