A website redesign is often considered quite risky from the standpoint of preserving your SEO value. If you are unable to redesign a website accordingly, all of the years that you’ve spent on design, content and infrastructure can be completely overwritten. Is very difficult to predict how organic rankings will change after redesign launch but you can almost guarantee that there will be an initial dip in your performance.
If you rely heavily on search traffic from a number of search engines as well as conversion from the SEO value you have built, you will need to seriously consider maintaining these results throughout the redesign process.
Redesign and SEO strategy:
From the very beginning of her redesign project you will need to consider an approach to building your SEO value immediately after launch. Your marketing team needs to be able to minimize risk before the new website redesign as well as have a response plan for monitoring your success after it launches. Think about your SEO throughout the design stage, the development stage as well as the stage of post launch.
A redesign can be the perfect time to look at your website design and start fresh. Pick an optimized design that is responsive, be sure to correct any broken links on your website, perform extensive testing and be sure to migrate all of the successful meta description and title tags from your previous design. Focusing on improving the structure of your new website and the speed of your website without sacrificing content can be a tall order, but its how you can thrive with a successful redesign.
If you are Focused on redesigning your website and you want to make sure it’s not too heavily penalized, be sure to have a focus on your SEO value from the moment you plan a redesign process.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St Petersburg SEO company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.