It’s 2020 and if you don’t exist on the internet you don’t exist in real life either. With the rise of Covid-19, people stay at home and order everything from the internet. If you’re running a small business, like a shoe shop, a bakery, grocery store, or something similar, you depend on being available online.
People need to know you’re there if you want your business to continue working properly. For this, you need a perfect SEO for your page. In this article, we’ll go over 5 important tips that tell you why small businesses need SEO made to perfection. Follow up and learn more!
1. Optimize your Website to perfection
SEO is science. For those who are not aware, it stands for Search Engine Optimization. It means that you need to optimize your web site for the engine’s bots who do a lot of calculations about who should be ranked the highest when a certain keyword is entered.
The Google algorithm is similar to those of the others and no one knows how exactly it works. What we do know is that you need to make your website perfect in certain segments.
For example, the page must load perfectly clear and fast. No interruptions by slow plugins and oversized pictures are needed. You need to adjust meta-data information to the tiniest bit because this is what the bots read first.
When a customer opens the site, they need to enjoy being there. If they are not happy what they see, they’ll quit and this is bad for the bounce rate – another factor that puts you down in the ranking category.
2. Run a Blog and take care of backlinking
The most important issue the bots care about is the content. If your site has content that is not relevant to visitors, then Google won’t rank you high enough. Their policy is to display the most valuable information to the people searching for a certain keyword or key term.
If your site has no blog in which the content will clearly suggest what you work with, the bots won’t be able to recognize properly what you’re dealing with and will rank you lower. See more about backlinks here.
Another good thing about having a blog is that it gives you the ability to place backlinks. The backlinks are standard hyperlinks in the text leading to other places. When you have links to other pages and have other pages linking to you, Google sees this as people sharing relevant information, thinking that you’re valuable for the readers too.
3. Claim your business on search engines and social networks
You’ve probably seen all those small businesses that no one claimed on social networks and search engines. They rely more on word of mouth system, but these times are not best to continue with this practice.
Claim your business and maintain them regularly. Always add changes you do outside the internet and be sure that your customers receive the right information. If search engines realize that you provide false data, they’ll instantly put you down in the ranking.
4. Pay attention to your customers
People love reviewing and commenting on the pages of their clients. It’s important to always be there for them and respond to their questions, requests, or complaints.
Paying attention timely will be noticed by the search engine crawlers and you’ll instantly get a better score and rank higher becoming more visible for the customers searching in your field of expertise.
5. Be active on social network profiles
Another thing that will help your business in general. Be active on social networks. You need to wave to the algorithm of social networks that will hide your posts if you’re not active long enough.
Post regularly, interact with the followers and be generally friendly. This will also drive more traffic to your page resulting in sales and increasing your SEO ranking. See more on this here: https://www.paceco.com/insights/strategy/social-media-seo-tips/.
These 5 points are very helpful for every small business. If you’re one of them, make sure that you implement all 5 of them. They will help you jump up on the ladder and prevent you from falling down and losing customers.