We can all agree that marketing has significantly changed in the last few decades after the internet became the prime and most popular media in the world.
The dawn of the internet brought us digital marketing strategies that became more affordable and efficient than traditional promotion channels that were popular back in the day, such as television, radio, and billboards.
Since the very beginning, numerous categories emerged from digital marketing, including PPC, SEO, content, social media, email marketing, while strategies are changing continuously due to increased competitiveness that has to be unique and exciting for both clients and visitors.
Finding a digital marketing agency requires previous knowledge in this particular field so that you can increase the efficiency of strategies by knowing what you want to achieve and how to listen others explain the steps towards success.
Stay with us to learn everything about current online marketing trends that you should implement to reach more customers in a timely manner.
- A/B Split Testing in SEO
You probably understand that digital marketing requires an understanding of potential visitors and customers, which is why they have to conduct testing to see whether some strategy works or not.
We are talking about split testing, which will provide you the possibility to completely isolate every single step that will help you increase the amount of traffic due to content changes.
That is the main reason why you should test everything by using pages that do not feature SEO potential, which means high potential in combination with low CTR (click-through-rate), which is an essential factor for increasing optimization as well as traffic and clicks.
You will also be able to implement the target that will help you increase overall CTR, and through simulation, you will get keyword report which is essential for your particular page, and which ones are more competitive than others are so that you can choose wisely.
Finally, you should think about meta-description, title, body content, title tag, and other factors that you will automatically analyze to see whether it can reach people in simulation.
You should check here to learn more about content creation in general.
We recommend you to run this particular experiment for at least two weeks so that you can compare results and understand how to increase number of clicks, which will boost your revenue as well.
This particular type of testing will allow you to create a comprehensive and effective strategy while getting insight into all variables that may affect the result.
- Artificial Intelligence
Since we live in a world of technological advancements, you should know that the Terminator plot is not so far away.
For instance, Uber and Microsoft are sing robots that are patrolling large outdoor areas with the ability to prevent and predict crimes based on manual input and the ability to learn from experience and expand data or knowledge.
A few years back, AI technology was not invasive as today, and in the upcoming years, we can expect that almost every service and product will have some AI implemented within to improve efficiency.
At the same time, it is an excellent opportunity for improving commercial part of the business for nations, industries, and companies from all across the globe. According to some predictions, it will be responsible for increase in global GDP for 14% up to 2030.
Marketing strategies are constantly changing and improving, which is why you should visit this link: https://1stslice.com/19-b2b-marketing-strategies-that-are-still-important-for-2019/ for additional information.
Reasons to Implement AI:
- Remember that AI can help you analyze search patterns and consumer behavior, and it can quickly analyze numerous blog posts and social media platforms so that you can get proper tips that will improve your service and products. For instance,
- AI will be the most critical part of customer service, which is chatbots, but they will be used in other areas such as product recommendations, necessary communication, e-commerce transaction, email personalization, content creation, and many more.
Therefore, we can easily say that if you decide to adopt AI within your business, you will be able to cut staffing expenses while boosting the growth and customer service, which will ultimately help you spare more money for marketing purposes so that you can reach more people.
Before you do it, you should talk with experts in this particular field so that you can find unique and effective way to use it to improve the aspects of business that are not efficient enough. That is the best way to use digital marketing in 2019.