You need to keep user experience in mind when it comes to designing your website. The first page people typically see when they land on your site is the homepage. Your homepage can either make a positive or negative impression of your business, which is why you need to pay close attention to your homepage. With that said, here’s a few tips and advice to help you out: 

1. Don’t Overwhelm Your Site’s Users

When people land on your site, you don’t want to overload them with a ton of info. Sure, when it comes to SEO, this may sound like odd advice, but your homepage is not there to rank for every single keywords you’re targeting. This is why it’s a good idea to create specific landing pages. 

For example, if someone searches for “men’s white shirts”, then they won’t land on your homepage. They’ll be directed to the page that sells the white shirts or the page about the top. There’s a good reason for this too. 

Pages perform the best when you optimize a keyword phrase or a single keyword. This is why it’s not a good idea to optimize your homepage by targeting several search terms. What you want to do is build individual pages around a single keyword or a single keyword phrase. Your pages will have a better chance at ranking high when you do this.

The Most Important Info For A Homepage

You should never stuff keywords anywhere, including your homepage. However, there are must-haves for all homepages. They include:

. The name of your business

. Business name should contain keywords that aren’t high competition

. Choose terms that are relevant to your business and include them in your business’s description 

. Use general local terms

In regards to SEO, you should mainly focus on individual landing pages. However, there are several things you can do to increase the chances of your homepage performing better, such as ensuring your page title is clear and concise. This means using the name if your business, the main product and explain what the benefits of using your business are. 
Finally, always have your contact info available. You want your site visitors to easily find your number, address and other contact info. With that said, if you want to improve your site’s performance in the search results, then give https://burnmediagroup.com a call. We can provide you with SEO services that can improve the chances of your site being found in the search engines’ results pages.