So, you’re running a social media page, maybe for a business or a senior living community, and you realize your posts are getting nothing but crickets from anyone over 60. It’s not just you. The internet can feel like it’s built for teenagers doing TikTok dances, but believe me—older adults are here, and they’re scrolling, too. They just want something a little more… well, relatable.

Here’s what I’ve learned (sometimes the hard way) about actually engaging an older audience online.

Meet Them Where They Are (Hint: It’s Not Just Facebook Anymore)

A lot of people still think older folks only hang out on Facebook. Sure, it’s true that Facebook is popular, but today’s seniors are also popping up on Instagram, watching YouTube tutorials, and even braving the wild world of group texts. 

If you want to reach them, post to their favorite platforms first, but don’t be afraid to branch out. And don’t just stop at posting—reply to comments, ask questions, and maybe share a simple poll now and then. They’re far more likely to respond if you make them part of the chat.

Speak Human, Not Hashtag

We’ve all rolled our eyes at posts that try way too hard. Using complicated slang or a dozen hashtags isn’t going to win hearts—or followers—among older adults. Clear, conversational writing wins every time. Think about the last chat you had with your parents, or even with that neighbor who always brings you zucchinis for no clear reason. That’s the tone you want. Keep sentences straightforward. Toss in humor if it fits, and never talk down to your audience—believe me, they’ll know.

Make Things Easy to Read (Because Squinting Stinks at Any Age)

Let’s be honest, tiny type and neon colors are no one’s friend—especially for people who might not want to hunt for their glasses every time they check social media. Bump up your font size and use easy-to-read colors. Post photos that are crisp, never blurry, and add a short description that explains what’s going on. Not only is this just good manners, but AARP says older adults are far more likely to read and engage if your post is welcoming from the start.

Share Stuff That Actually Matters To Them

Sellouts and overhyped trends get ignored by everyone, not just seniors. Try posting things that hit close to home: community events, throwback photos, practical tips, and (my personal favorite) a good story from “back in the day.” Ask for feedback or invite followers to share their own stories—you might be surprised how quickly people start joining in. If you’re posting videos, don’t stress about Hollywood levels of polish. Keep it real! 

Keep Tech Support Handy

And here’s something no one tells you: older adults love a little help with the tech stuff. Post a “how-to” guide now and then—how to join a live stream, post a photo, or even just how to leave a comment. You’ll make their day.

At the end of it all, connecting with older adults online isn’t rocket science. Just show up, keep things simple, and invite them in. You might even learn a thing or two from them—you’d be surprised.

There is no better time to get your message out on video than this modern “video oriented” age. Nevertheless, if you think finding the right video production team is as simple as pulling a name from a hat, you would be very wrong. The fact is that you are spoiled for options in this industry and finding a proper match is trickier than you think.

In the following article we will highlight a few basic points that can remove much doubt and lead you to the video production team you really need.

Their experience

Obviously, experience is going to be an important point. An experienced team will have a handle on a great many techniques and industry insights and a vast resource of creativity from a variety of different projects. Take a look at the work done by Burn Media Group after 6 years of experience producing high quality videos. If the video production team you have in mind does not have this experience, consider examining their team.

Their Team

Having a team of professionals is another good way to ensure that all the bases are covered. A solid team at your elbow is the best way to ensure that your work will be done perfectly. At Burn Media Group we rely of the support of a multi-faceted team of professionals including Camera Operators, Technicians, Producers, Writers, Animators and Editors

Another advantage of this is that you will always have someone with whom to check in about your project. A large team is also able to complete a project in a timely manner even very large projects can be done on time.

The process

A well-appointed process is another vital part of a professional and successful video production team. Be sure to inquire about turnaround times and the essential on-boarding process that will play a major role in making your dreams and vision a reality. If they will be handling the scripting, be sure to specify the tone, language and style that best reflects your purpose and organization.

Their Clients

If your production team has never worked in your industry or has little experience in your specific message, they may not be able to deliver as required. Take the time to look into their professional record of professional services. Which types of clients have they worked for? What are their most successful videos? Ask to look into their references and reviews.

Because the video production team will be providing such an important contact point between you and your target audience it is essential that they function as an extension of your own company. Make sure that they are well-known for their customer service and excellent communication skills.

The work

At the very end, you may still feel unsure of their capacity to deliver top-quality video with viral capacity. In which case, the best proof of the pudding is in the taste. Ask to see some of their work. Check to see if the styles, layouts, color schemes and general feel of the production is aligned to your core message. If you notice that the elements applied are simply variations of a single concept, you may be talking to a team that lacks versatility.

At Burn Media Group we are proud of our capacity to manipulate visual effects of all types to maximize the efficacy of its design. We guarantee a final product you will absolutely love and that will make a great impact on your audience.