While you might not think that many seniors are on social media compared to other generations, you might be surprised at just how much time and attention older people give to certain social media platforms. Even people living in assisted living communities can use social media. Knowing this, spending your business’s time and money on social media marketing can make a lot of sense if your target demographic is the elderly.
To help you know how to best take advantage of this, here are three tips for doing social media marketing to older generations.
Focus On Facebook
Although there are a lot of different social media platforms that people can use, it seems that most older people spend the majority of their time on Facebook over other platforms. In fact, about half of the population over age 65 is active on Facebook.
Knowing this, Facebook is probably the social media platform that you should focus the majority of your attention on when doing social media marketing for older generations. You can use strategies like growing your own company pages, running paid ads, and more to help you get more older followers on Facebook and encourage those followers to help you build your business.
Get Creative With Influencer Marketing
Another great way to use social media to market to an older demographic is to use influencer marketing. However, traditional influencer marketing might not prove to be as effective with this group. Rather, you might need to get a little creative with your influencer marketing.
For older people, they usually put a lot of stock in referrals and recommendations from other people, including those from younger generations. With this in mind, you might want to team up with influencers who have a large reach in younger audiences that might have some sway with their parents or grandparents. You could also look to market to those that work with the elderly as well, as they can influence their buying decisions, too.
Be Careful With Your Language And Phrasing
When you’re creating content that you’ll post on social media, make sure you have your target audience in mind as you craft the language and phrasing.
Especially when targeting older people, you’ll want to be very careful with the language and phrasing that you use. Try to avoid using slang or jargon. Keep things respectful, straight-forward, and clear so that your carefully crafted message will be accurately conveyed. Otherwise, you might end up alienating those that you have been trying so hard to connect with via social media marketing.
If your small business is wanting to use social media marketing to reach your target demographic of those in the older generation, consider using the tips mentioned above to help you accomplish this.