While you might not think that many seniors are on social media compared to other generations, you might be surprised at just how much time and attention older people give to certain social media platforms. Even people living in assisted living communities can use social media. Knowing this, spending your business’s time and money on social media marketing can make a lot of sense if your target demographic is the elderly. 

To help you know how to best take advantage of this, here are three tips for doing social media marketing to older generations. 

Focus On Facebook

Although there are a lot of different social media platforms that people can use, it seems that most older people spend the majority of their time on Facebook over other platforms. In fact, about half of the population over age 65 is active on Facebook. 

Knowing this, Facebook is probably the social media platform that you should focus the majority of your attention on when doing social media marketing for older generations. You can use strategies like growing your own company pages, running paid ads, and more to help you get more older followers on Facebook and encourage those followers to help you build your business. 

Get Creative With Influencer Marketing

Another great way to use social media to market to an older demographic is to use influencer marketing. However, traditional influencer marketing might not prove to be as effective with this group. Rather, you might need to get a little creative with your influencer marketing.

For older people, they usually put a lot of stock in referrals and recommendations from other people, including those from younger generations. With this in mind, you might want to team up with influencers who have a large reach in younger audiences that might have some sway with their parents or grandparents. You could also look to market to those that work with the elderly as well, as they can influence their buying decisions, too. 

Be Careful With Your Language And Phrasing

When you’re creating content that you’ll post on social media, make sure you have your target audience in mind as you craft the language and phrasing. 

Especially when targeting older people, you’ll want to be very careful with the language and phrasing that you use. Try to avoid using slang or jargon. Keep things respectful, straight-forward, and clear so that your carefully crafted message will be accurately conveyed. Otherwise, you might end up alienating those that you have been trying so hard to connect with via social media marketing. 

If your small business is wanting to use social media marketing to reach your target demographic of those in the older generation, consider using the tips mentioned above to help you accomplish this. 

If you have been trying to figure out what digital marketing is all about, SEO and SMO are two important concepts that you need to make yourself familiar with. Imagine you just created your own website. It has a lovely interface, is quick and user friendly and everything. However if no one is able to find it on the internet, the very point of having a website is wasted. The concept of SEO has been around since the introduction of digital marketing. SMO or Social Media Optimisation is  optimising your social media platforms to bring more traffic to your website

How does SEO work?

Search Engine Optimisation is the digital marketing tactic that works to put your website on the first page of google for queries and searches that are related to the content of your site.SEO uses the following methods to help your site rank at the top of Google’s search results.The methods or strategies are

• Keyword planning- This is simply choosing a specific keyword(s)to target on each page of the website. This gives each page a specific purpose.
• Quality optimised copy- Every website page needs to have unique optimised copy that is engaging and easy to understand and also focussing on certain keywords to rank highly on Google.
• Meta title and description- The meta title is simply the title of the page that tells Google what its about and meta description is the small snippet describing the page’s content
• Link building- This means gaining links from other websites. Every link is a sign for Google that these links are kind of votes for the website.
• User friendliness-This refers to how easy it is to navigate through your website. If your site is slow and difficult to use it will not draw a lot of traffic.

Understanding SMO

Social Media Optimisation focuses on making your social media platforms engaging enough to bring traffic to the website. This done by

• Creating Shareable content-This means creating content that people would like to share on social media.This is the reason why most websites have blogs
• Making sharing content easy-This is adding share and social link buttons encourage sharing and recommending.
• Providing value to users- This is adding outbound links to your content. Its basically publishing valuable content
• Rewarding loyal followers-Competitions, contests, prizes to be won, these are ways to let your target audience know that you value their support and thereby gain the loyalty of your followers.

Conclusion

SEO focuses on improving your websites ranking in search engines like Google and also draws traffic to your site. SMO tries to draw traffic from social media platforms. SEO and SMO are very different tactics but they do impact each other.